Background
United Optometry
United was founded in 2020, which is a mall-based optical shop. Located in the Kepong shopping complex. With up to 18 years of experience in the optical team, United is dedicated to being a brand known for excellent services.
Design Objective
To Reposition to making this optical store suitable for family based and professional
Target Audience
A family-oriented, aged 20-40, consisting of parents with one or more young children who stay updated with the latest trends.
Keywords
Stylish
Affordable
Professional
Brand Direction
United Optometry is providing professional services with affordable price yet premium products.
Main Logo
Logo Concept
By using an eyes examination format by slightly modified it. The idea of the logo is to bring a simple yet stylish feel. U and O are the main focus of this logo and every word is separated into 3 parts. The letter O and U in the logo is created in a slanted manner. Placing them in this manner enhances the overall visual appeal, offering a more pleasant and distinctive look. Using a sans serif font gives the impression of being casual, friendly and approachable.
Secondary Logo
Stationery Group
Brand Guide Kit
Check out the complete brand guide kit here
Retail Design
Mall Based Design
Open Close Sign
Reception
Packaging
Clothing
Event Promotion
Websites
